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Dec 30, 2021

Today’s episode is an amazing conversation with Magette Wade. Ms. Wade is the Senegalese founder and CEO of Skin is Skin, the "lip balm with a mission" - a staple at Whole Foods.

One thing she said struck me down to my soul.

"Criticize by creating," Ms. Wade said.

She discussed the power that capitalism holds to bring prosperity to Africa and the pitfalls of centralized planning, which have led to much of the economic struggle in so many African nations. Ms. Wade uncovered the root cause of how over regulation and corruption took root in African countries.

I promise her explanation is likely one you haven't heard before and one that certainly has not been taught in American schools.

Throughout our conversation Ms. Wade confronted topics head on with grace and shared how her own worldview evolved as she experienced life, first in Senegal, then Europe and finally the United States.

Ms. Wade, is using her company as a vehicle to educate and to prevent discrimination while creating jobs and economic prosperity in her home country of Senegal.

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